Thursday, 19 July 2018
Why am I living? Why am I living the life that I am living? Is this all there is? Where am I headed? What is the purpose of my life?
I have often asked one, or all, of the above questions, and will take a guess that most people ask the same (or at least, similar) questions. From time to time, either in short-bursts or over an extended period, I lose my focus and feel lost. Especially immediately after, either completing a major task or achieving a long-held goal. The feeling of, “what next” hits me, along with the feeling - "is this all there is to do, to work for, to achieve, to look forward to - is there more to life?".
Whether correctly, or incorrectly, we feel the need to define our purpose, and then work towards fulfilling the defined purpose. Well - we do live in a goal-oriented society, everyone around us seems to be chasing goals and many manage to achieve set goals. To live in this society and live in a manner where an individual lives a goalless life attracts negativity towards this individual from people around. This individual is labelled as lost (at best) or careless (usually), with a few other terms in between this spectrum of lost and careless (lazy, for example).
This post is for all those who want to find the purpose of their life but have not been able to identify it yet (defining purpose is a far-off matter, if purpose hasn't been identified). Most likely, such a person would be doing something in life - whether studying or working. Most likely, such a person is either dissatisfied with where she / he is or unsure about where her / his life is headed (or both). For those, who seem to have identified and defined their purpose of life - continue on the path, but do think what will happen if you were to fulfil that purpose and you are still alive?
Fact is - we don't know our purpose...even the ones who claim to have figured it out. We don't know why we were born, why in the family that we were born in, why in the circumstances that we were born in, what are inherent talents are (I believe everyone is born with some inherent talents - and then some other talents can be developed over the course of life), when are we going to die. When we don't know the why of our start and then when of our end, what tells us that we should know what are we supposed to achieve during this journey called life?
So - what is the purpose of life? Here is the answer to the question, in its simplest and most honest form: "to live" is the purpose of life!
Give it a moment, allow the above to sink in.
My view is philosophical on this entire question of purpose of life. It started with worrying about what am I supposed to do in this life - mostly worrying about my professional life, and not getting any answers for the same. Constant worrying and not getting answers only led me to believe that I was missing something from my life. It appeared as if I was wasting away my time, by not doing what I was supposed to be doing. The only problem, I didn't know what I was "supposed" to be doing, what was supposed to be my purpose.
In my search for my purpose, I read many books, consulted many people - including astrologers, and thought long & hard about this - only to realise the simple fact that my purpose of life was to live - period! Interestingly, the more I thought about it, the more I realised this fact is not only true for my life, but also for everyone else.
What does it mean to say that purpose of life is to live?
For this we need to broaden our perspective – probably a lot. Think of the yourself as an individual, then as part of a family, society, culture, country, world…and finally this entire cosmos. Does it strike you that you are a small (infinitesimally small) part of this cosmos, yet a significant part. Everything, and I mean every single thing, in this cosmos is there for a reason, in the manner that it is supposed to be and when & where it is supposed to be. This means – so are we. We are where we are supposed to be, doing what we are supposed to be doing, and that means – we are serving a purpose.
Just because either others can’t see the value we bring, or claim to understand the limited value we bring, doesn’t mean that is the only value we have. By delivering value, we seem to convince ourselves that this must be our purpose. In this sense – what is the purpose for Sun to exist? If Sun is required for life on Earth, is that all there is to Sun’s purpose. Probably – probably not. We don’t know. It wouldn’t be a surprise for me if Sun doesn’t know its purpose as well. But that doesn’t Sun from doing what it does – tirelessly, endlessly. Sun is there because it has been put there, given a task and that is all that matters to the Sun. Sun neither limits its value by thinking it is life on Earth that is its purpose, nor worries about how this is not enough of a purpose for something of its size and stature.
With this example, I postulate that much like Sun lives on neither knowing its exact purpose nor worrying about its exact purpose, yet fulfilling the duty entrusted to its best, we humans have to do the same. And this would mean – live without worry and without doubt.
Is this it, then? Is there nothing more to life?
Yes, this is an acceptable question to follow the understanding that purpose of life is to live. And this is where I bring in the concept that we build and define our own purpose. Thus, we feel fulfilled or unfulfilled basis what we set as a purpose for ourselves.
Consider this: you are walking down the road when a stranger stops you to ask for time or directions, and you are able to help out that stranger. Unless something extraordinary happens during this interaction, you are highly likely to forget about it and move on. However, this is where I ask you to take a moment and stop to think – why were you stopped and asked for help? and realise in that very moment, during this seemingly small and insignificant interaction you were fulfilling your purpose. Every smile you cause, every little help that you offer to others – on its own might as well be insignificant and forgettable, but when summed up – the total of it is definitely significant.
It is in our control to define our world, our meaning, our purpose – all of which need not be validated or even agreed upon by anybody else. For as long as we continue to judge ourselves from other people’s eyes – we will live a false life, whether others see us as a success or a failure. We need to take control of If we are alive and living as per the values that we believe in, then we are succeeding at life. Simply put, purpose of life is to live.
If you cannot find purpose in your life, for yourself, try finding your purpose by what you do for others. You don’t know when, where and who might need you to help them with directions, to help them reach their destination, to make their life slightly easier and less worrisome, to add value by bringing a smile to their otherwise mundane moment. Live like the Sun – living its life without worry and doubt.
As my favourite author Richard Bach (as per me, a great philosopher) says in his book, Illusions:
“This is a test to see if your mission in this life is complete, if you are alive, it isn't.”
Posted by Mudit Aggarwal at 11:55
Sunday, 10 June 2018
There have been many thought leaders, economists and management gurus who have shed light on the question, "what is the purpose of business?". Adam Smith, an 18th century philosopher, and Milton Friedman, a 20th century economist, suggested on the lines of profit maximisation. According to Peter Drucker, arguably the most revered management thinkers of 20th century, purpose of business is to create customers. More recently, Michael Porter (no introduction required) built a case that business should create shared value by connecting business' success to social progress.
Reading the various views on purpose of business (more than the ones mentioned above), as an employee and then as an entrepreneur, I have often wondered how such profound statements impact my business, and more importantly impact what I do. I had to simplify the answer to the question - "what is the purpose of business?" (and as an extension, what is the purpose of me working in any business?).
At the start of my career, I was responsible for selling newspapers through independent vendors and a field-sales team. It didn't take long for me to realise my job was smoothest when I could solve problems faced by these independent vendors and my sales team. The more unsolved problems between these two groups, the more difficult it was for me to perform my task (which was limited to increasing sales of my organisation's products).
As an entrepreneur, I had a similar realisation - and I would say in a more wholistic sense. Dealing with designers, photographers, web developers, manufacturers, agents and finally the customers - there were variety of problems to deal with. The more unsolved problems among this group, the less successful I was at solving my problem of growing and improving my business.
After years of professional experience and continuous reflection on my actions (and outcomes of my actions) - I have come to believe that purpose of business is simply to solve problems. And as an extension, role of any business executive is to solve problems.
Interestingly, this rather simplistic view towards purpose of business seems to fit with some of the views stated in first paragraph. If I as a business owner decide that the problem I want to solve is my own income, then I will work towards business' profit maximisation. I may quickly realise that more customers I have, the higher my profit - thus I may decide to solve the problem of getting (creating) more customers. However, if at a later stage of my business I realise social set-up has changed and that there is a new problem on the horizon - longevity of my business (continued support of customers, through changing values and needs), I may solve this new problem by creating shared value.
In their HBR article - Reinventing Your Business Model, authors Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann introduced the concept of "job to be done" under Customer Value Proposition (CVP). Essentially, asking business executives to define the customer problem that their product / service is trying to solve.
I think the aspect of problem solving should be extended beyond CVP, to the whole business spectrum.
Irrespective of line of business, each business is trying to solve problems. A school solves illiteracy issues, a hospital solves medical issues, a restaurant solves hunger issues (hunger for food / experience), a builder solves roof over the head issue, an author solves ignorance amongst readers, and a management consultant solves problems that other businesses find difficult to solve for themselves.
Keeping this in mind, it is important for new businesses to know exactly which problems are they going to try and solve. If there is no problem to solve to begin with - well, don't launch the business. If the current solution isn't solving the problem, change / innovate. Problem solving ability is a good measure to know relevance of a suggested business, especially for first time entrepreneurs.
Problem solving is a call to action - giving sense of value to each member of the organisation, irrespective of role, function, hierarchy. When problem to be solved is defined, performance measurement will be against the defined (and stated problems)...not against a subjective measure that may have been in use out of legacy. Problem solving attitude can help give appropriate direction to effort of action and effort of thought separately.
Needless to say - by focussing on problem solving, business executives will need to sharpen their skill of defining the problem. When the problems are correctly defined, solutions will not only lead to desired business results, but also possible innovations (in both, products & processes). However, when the problems are incorrectly defined then results will be far from desired and this scenario may become fatal for the business.
Posted by Mudit Aggarwal at 02:00
Monday, 28 May 2018
It is common in business, and in Marketing function, to have models, frameworks, abbreviations, jargon etc to work on a problem, describe a situation or simply keep the knowledge limited to practitioners (by making it difficult for others to comprehend jargon and / or abbreviations). It is also common to work with a digit and an alphabet - 4Ps & 7Ps of Marketing Mix, 5Cs of Marketing and then there is also the famous McKinsey 7S model.
Recently, I was asked what excites me about Marketing (& communications) industry. This question made me realise there wasn't just one thing that I could single out, or say specifically, that stood out - however, I also did realise that there were a few that I could list down. In order to speak the Marketing language, I answered the question with my own 5Cs model (of what excites me about Marketing):
- neither constant nor static, consumers are at the centre of everything that this industry manages. It is exciting, for me, to understand, work with and manage ever-changing consumers (in terms of needs / wants / behaviour / demographics).
- plays a critical role in business that of being a sensory function – as it sees, hears, feels what consumers need / want, communicates what a product / brand offers, and at times innovates a new solution to an existing consumer problem. Not only that, Marketing is critical as through this, businesses manage to keep their fingers on pulse of competition and changing environment.
- not only in the form of art / design or smart copy, but also in thought process and approach towards problem solving – this industry demands creativity. Level of creativity (art / copy) and frequency of creative solutions provides a distinct competitive advantage to businesses.
- this is a team-sport, where different members of the team bring different (yet equally desired) abilities. As a people-person, collaboration is where my strength lies. In business, as in life, collaboration can solve most issues, but is most difficult to achieve.
- all the above Cs ensure there is never a dull moment, and managers need to be proactive, in-sync with changing environment (consumers / competition). Every moment, every day could potentially bring me face to face with a new challenge – and that excites me the most.
Posted by Mudit Aggarwal at 09:02
Monday, 9 April 2018
Saturday, 17 February 2018
When was the last time you took time to congratulate yourself? When was the last time you actually felt as an achiever? When was the last time you celebrated an achievement?
If you are anything like me, then it must have been sometime since your last celebration of any of your achievements...new question then: why is it so?
For long I have worked keeping a goal in mind. A goal that is achievable, but neither an easy one to achieve nor a quick one to achieve. For all the time that I am working towards my goal, when I am in the process, I am focussed on what I am supposed to do and unforgiving on self for digressing (which I do quite often).
Usually the process of completing a task is tough - whether successfully or unsuccessfully. Because I don't enjoy the process much, there is hardly a great sense of achievement on successful completion of the task because worry of the next task engulfs me. I am trying to work on changing this attitude towards how I approach life (work tasks / personal tasks).
My new mantra is two-fold: I need to break the overall task in smaller targets, and value other aspects of life at the same time.
The former has a further two fold benefit: 1) the pressure of climbing a mountain gets broken down in layers of effort, giving me a moment to catch my breadth and check / recalculate the way forward, and 2) since each smaller target is a task in itself, I can start enjoying its completion and self-congratulate for the same. This method allows me to enjoy the process a little more - and keeps me motivated.
The latter is more important for me to follow. Problem is that I forget everything else that is important in my life, while I am working towards a huge task. Not only do I ignore the people I love, but also forget to take care of my mental / physical health. By accepting that there are always going to be more than one important aspect in my life, I can start valuing each aspect as it deserves. Also, this allows me to spread my sense of achievement and overall happiness across a wider base. Even if I don't meet desired success on one aspect, I can find happiness via success in another.
For example: I am taking sometime out today to announce to everyone - that I have completed 10 years of blogging. In this time, I have written 200 posts (this is my 201st post). When I started my blog, I had no idea how will it go - whether I will have anything to write, whether I will continue to enjoy writing...but here I am, ten years later - still writing, still enjoying writing. This is definitely a WIN in my books. I will pat myself on the back - take a personal moment to reflect on this achievement - and most importantly, allow myself to enjoy this personal success!
Posted by Mudit Aggarwal at 10:42